Welcome to FJ's Creative Lab
A pressure cooker session designed to get more out of us, you, and the project as a whole.
It’s time to leave your comfort zones behind and slip into something a little more, uncomfortable. you’re part of the FJ team now. Welcome aboard. Just a warning, that we seek people’s sincere attention and this team doesn’t stop until we created a true impact on your audience. Although we do take regular coffee breaks!
We ask you to share your goals with our team beforehand. This way we can have a focused debrief ready when we start and we can use every minute of the Creative Lab focusing on the job at hand.
2. GET YOUR FJ MIND IN THE GAME
Each Creative Lab session begins with a 30- minute mindfulness session, we believe optimal mental well-being is essential in enabling us to be fully focused on coming up with creative solutions in the most efficient manner.
Focusing on strategy, we undertake extensive research by talking to our audience on a personal, and emotional level. Who are we trying to reach? Why, when, where and how? We can captivate and inspire our audience with a message carefully crafted and beautifully told.
On every project we pour our love for film and its craft into creating big, bold and beautiful ideas. Utilizing the foundation of the content laid out by both our clients and team we use visual storytelling to convey our client’s vision in a captivating manner to our audience.
5. HIGH FIVE TIME
Step 5 happens after we’ve congratulated each other on a very productive, insightful day, celebrated with a high five and maybe even a little drink. After we’ve said our goodbyes our team takes all the results of the Creative Lab and starts pouring them into a fine-tuned Big Idea and a made to measure production plan. All that’s left now is: lights, camera, action!