Overview
Plastic is back!
Greenpeace
It takes a long time for the plastic floating in our oceans to decompose, a global problem that is destroying our planet. We see this on our beaches, where decades-old packaging are washed ashore every day. Most of these products originate from discontinued brands, no longer on our shelves.
Results
10.000.000
reach
5.000.000
completed views
500.000
website visits
Stills
Stills
Stop plastic, raise awareness
Together with Ogilvy, we made 3 short films for Greenpeace, each introducing a different product making a ‘comeback’. Keeping it playful, we surprise the audience with a stylistic old-school concept, only to shock them in the second half with the real-life aftermath.
Strawberry yogurt from the 60's!
The yogurt everybody loved in the 60’s, it’s back!
Shoe polish from the 70's!
The best shoe polish from the 70’s, it’s back!
Campaign Photos
Campaign Photos
Credits
FJ, Ogilvy & Greenpeace
Ogilvy made us part of their campaign plan, where FJ worked as the production house. In close collaboration with the creatives at Ogilvy, we solved from our hearts – intent on addressing our global waste problem.
With creative solutions in both creation and production, we’ve made films we are proud of. Proud of the execution, the collaboration and especially the awareness the project promotes.
For more information contact project lead Fabian Fraikin via +31 6 10490669 or fabian@fjamsterdam.nl.
Services
Concept
Production
Recordings
Editing
Animation
Sound Design
Photography