Overview
Carhartt
Building Tomorrow Today
Our society is built upon the blood, sweat and tears of unsung heroes. Those who construct our roads, energy infrastructure, and cities. They who get their hands dirty and get it done. We have had the opportunity to work together with Carhartt Workwear in bringing attention to the hard working ones and the way Carhartt Workwear has supported them in their work.
Results
125.800.000
video views
7.000.000
clicks
27.68%
video view rate
€5,11
avg. CPM
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Stills
Stills
Smart Modular Production
1
big idea
3
shooting days
1
crew
43
mobile-first campaign assets
French Teaser
German Teaser
Any questions?
For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl.
Campaign Photos
Campaign Photos
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Behind the Scenes
Behind the Scenes
Bumpers
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Credits
Carhartt & FJ
It wasn’t the first time we collaborated with Carhartt, a brand that aligns with our vision for impact storytelling. It’s a privilege to bring attention to the blue-collar workers, while working with a family company that has revolutionized workwear since 1889. Our dedication to telling sincere and personal stories helps us create connection between workers and their clothing.
For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl.
Services
Video strategy
Concept
Recordings
Editing
Facebook advertising
Instagram advertising
YouTube advertising
Grading
Sound Design
Motion Design