Overview

Carhartt

Building Tomorrow Today

Our society is built upon the blood, sweat, and tears of unsung heroes. Those who construct our roads, energy infrastructure, and cities. They who get their hands dirty and get it done. We have had the opportunity to work together with Carhartt in bringing attention to the hard-working ones and the way Carhartt has supported them in their work.

Results

125.800.000

video views

7.000.000

clicks

27.68%

video view rate

€5,11

avg. CPM

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Stills

Stills

Smart Modular Production

1

big idea

3

shooting days

1

crew

43

mobile-first campaign assets

French Teaser

German Teaser

Any questions?

For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl.

Campaign Photos

Campaign Photos

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Behind the Scenes

Behind the Scenes

Bumpers

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Credits

Carhartt & FJ

This hasn’t been the first time Carhartt and FJ have collaborated. We have found it a privilege to be able to bring attention to the blue-collar workers of our civilization while working with a family company that has revolutionized workwear since 1889. Our sincere and personal content creation style gave us the opportunity to find depth in the connection between a skilled worker and their clothing.

For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl.

 

Services

Video strategy

Concept

Recordings

Editing

Facebook advertising

Instagram advertising

YouTube advertising

Grading

Sound Design

Motion Design

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